The Goal: To improve user engagement by merging duplicate user accounts across internal systems and Xporter Identity, ensuring a seamless login experience regardless of the username used. Overview: This initiative will focus on improving the parental engagement experience by merging duplicate user accounts within Xporter Identity. Many parents currently have multiple logins across various products, which can create confusion and inefficiency. By merging these accounts, we will ensure that each parent has one unified profile, simplifying the login process and ensuring that all credentials work seamlessly across systems. Key Highlights: Merging of duplicate contact information across systems to create a unified parent profile. Simplified login process, ensuring a smooth and streamlined experience for parents. Customer Benefit(s): Parents will benefit from a more straightforward, unified login experience, eliminating the need to remember multiple sets of credentials for different products.